• US$290

• 22 designs

• 2 designers

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Email Marketing Design Brief

OVERVIEW
We are a commercial insurance agency. This means we don’t sell insurance to individuals (home, auto, etc) but we do sell insurance to business owners. In addition, we only deal in a few industries. We call these our CORE industries. 95% of our clients are in one of our core industries.

Most of our clients are in the HOMECARE industry. My clients basically send their employees (Nurses, Therapists, CNA’s) into people’s homes to provide medical care, or just companion care. They do not have a facility with Beds – no in-patient care.

ADVERTISING HISTORY
Our primary method of advertising is with the online marketing company, Constant Contact. (www.constantcontact.com)

AD SPECIFICATIONS
Our Current Ads (PDF’s of Ads included) are 600px X 750px in size.

ASSOCIATION RELATIONSHIPS
1. In the State of Utah, we have the direct endorsement from 1) Utah Association for Home Care, UAHC and 2) Utah Hospice & Palliative Care Organization, UHPCO.

2. California: In the State of California, we are an Affiliate Member of the association – no direct endorsement. We are authorized to use the logo, but no wording is to be added to the logo. The name of the California association is “California Association for Health Services at Home. The acronym is CAHSAH.

DESIGNS REQUESTED
While some of the below indicate NO LOGO – the Caldwell & Associates Logo should be used on all ads.
1. 600px X 750px designed for CALIFORNIA using the CAHSAH Logo
2. 600px X 750px designed for CALIFORNIA – NO LOGO – but using “California” (See example)
3. 600px X 750px Designed for UTAH using the UAHC and UHPCO Logos
4. 600px X 750px Designed as GENERIC – NOT STATE SPECIFIC

** I would like each of these 4 designs to basically be the same, with minor differences (State Association Logos, ect) as you can see in my attached pdf examples.

Target Market(s)

Homecare Providers in California, Nevada and Utah

Industry/Entity Type

Home Health Care

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My license numbers and contact information currently in pdf examples.Uniform design for the 4 graphics with only minor difference for each state logo. Size must be 600px X 750px | please provide ,ai file format and .png | Overall color scheme should use our blue (see attached .eps logo "Caldwell & Associates"

Nice to have

• The overall feel for this ad should show that we specialize in insurance for Homecare Clients (over 30 years) and the graphic should reflect some part of the homecare process (patient with nurse, other caregiver, etc.)

Should not have

• The pdf examples given contain a good idea of what kind of information should be included. I do not want extreme / artsie kind of ad. More business / medical / professional feel.

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Files

Download all files - 7.2 MB