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I Lost 50 Pounds in a Snap!
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This customer received 70 t-shirt designs from 25 designers. They chose this t-shirt design from gekgrfx as the winning design.
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US$320
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70 designs
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25 designers
T-shirt Design Brief
I own 3 24 hours fitness centers under the Snap Fitness franchise name. I want to reward my members who achieve their fitness goals with a free t-shirt commemorating their achievements. I have had several members lose over 50 pounds and I want to give them a t-shirt that proudly displays that fact and advertises my fitness centers at the same time. We emphasize results! Our corporate motto is Fast. Convenient. Affordable. and other t-shirts emphasize "Get Fit. Be Well". Designer must use the slogan in the title of this contest on the shirt, with the word "SNAP" being our corporate logo design (available on request) and in the corporate red color. Design will also need to include locations of the gyms. I expect the design to stand out from 25 feet away and cause people to approach the wearer (my member) "how they did it". Am leaning towards a larger full shirt impression rather than just the words in a fancy layout. The slogan, picture and total layout should cause the viewer to want to know more about this fitness center.
Updates
Project Deadline Extended
Reason: I am currently out of state and will not be able to return home to discuss these designs with my staff until Friday. We will review and consider the top contenders to determine if any additional changes need to be made. We will send out notifications to the top contenders if there are any changes and then choose the winner by the deadline.
Thanks for all the wonderful submissions. The choice is getting harder and harder.
Sincerely,
Tony
Added Thursday, June 20, 2013
Target Market(s)
25-45 yr old, average income, more women than men
Industry/Entity Type
Fitness
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Include words "I lost 50 pounds in a Snap!"
"SNAP" from the corporate logo
Include fitness center locations in any order: Carlinville, Auburn, Springfield
Include corporate slogan (Fast. Convenient. Affordable.)
Nice to have
- Include some sentiment from corporate messaging (get fit, be well) or "we get results".
full body prints may get preference.
Should not have
- nothing vulgar or controversial
