• US$160

• 40 designs

• 14 designers

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Logo Design Brief

I am starting a new company that focuses on educational toys for kids. The first phase of products will emphasize learning STEM concepts (science, technology, engineering, math) through fun.

We picked the name Four Sages for our company to reflect four core areas of child development (physical, social, emotional, cognitive) plus the idea of a sage as conveying wisdom / learning.

The logo will be printed on all the toy packaging / boxes as well as the website of course.

The target ages for these products will range from 3-12 so we need a logo that won't seem too baby-like, but also one that is easy for kids (and adults of course) to recognize if they see it on a box. So I think the color / shape of the design is much more important than the words.

The concept I had in my mind for the logo was something with four distinct parts (and 4 different colors) that come together to form an image. Ideally it conveys something about learning as well.

Ideas I had:
1) Four piece puzzle (interlocking pieces), with each piece a different color, could be 2D or 3D. I can easily picture appealing shades of red, green, blue, yellow...but am open about the color palate...
Perhaps something like this: http://www.istockphoto.com/photo/round-puzzle-four-pieces-15654249

2) Lightbulb with four different colors inside (could be puzzle-like pieces inside the lightbulb or just four squares). Something like this:
https://www.google.com/search?q=images+lightbulb+four&rlz=1C1CHFX_enUS567US567&espv=2&biw=1745&bih=899&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMI163O9r3CyAIVCHk-Ch2gAgZl#tbm=isch&q=four+part+template&imgrc=Dv9s2WEt6rXovM%3A

3) Four overlapping circles with each circle a different color - showing the important interrelationship between the parts.
Perhaps something like this:
http://www.shutterstock.com/pic.mhtml?utm_medium=Affiliate&language=en&id=158540387&utm_source=120413&tpl=120413-50655&irgwc=1&utm_campaign=VectorHQ.com

Or this: https://www.google.com/search?q=images+lightbulb+four&rlz=1C1CHFX_enUS567US567&espv=2&biw=1745&bih=899&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMI163O9r3CyAIVCHk-Ch2gAgZl#tbm=isch&q=four+part+template&imgrc=bL2p4D4JE_TpoM%3A

Target Market(s)

Kids ages 3-12 are the users of the products, but the purchasers will be adults (parents, grandparents, gift givers)

Industry/Entity Type

It Company

Logo Text

Four Sages

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Open Sans

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Four parts in the image that have different colors
• Ideally also the image conveys something about education

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Files

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