• US$200

• 58 designs

• 21 designers

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Logo Design Brief

We need a logo design for a startup in California called ingenive. We offer a national (entire U.S.), digital enterprise campus recruitment solution (companies seeking to recruit college students for internships and entry level employment). We target employers, college students and campus career centers. Our platform uses psychometrics, data science and predictive analytics to match employers with optimal candidates for internships and employment upon college graduation. We seek a clean, contemporary or possibly abstract design using a rich hue of blue. The design should be simple, memorable, timeless. Since we serve 3 constituents (business, students, colleges) design must resonant with each of the 3 segments. Note the "i" at the start of our name is to remain lower case. We must convey trust to please the business and college career center yet have some levity (not too much, thus why we selected a lower case "i" in the name) to connect with the college students. Given we connect people, might advise a design connecting the 2 "i's" in our name in some way and/or possibly have the "dot" of the "i's" in a contemporary way, connote people. And/Or as an alternative, have a logo to left of our name whereby an "i" is creatively designed indicating connective of 2 separate entities to become 1.

Target Market(s)

students 18-24 / employers 25-54 / college career centers 25-54

Industry/Entity Type

Digital

Logo Text

company name: ingenive / tagline: intelligent campus recruitment

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Cambria

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• lower case"i", implied movement, simple, elegant in relaxed manner, timeless, memorable

Nice to have

• "i" indicating a person

Should not have

• all upper case, too serious, orange color, too stodgy font type