Prism - cloud based aerial survey, laser scan data and asset management for utility companies
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This customer received 57 logo designs from 20 designers. They chose this logo design from mawu as the winning design.
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Logo Design Brief
We're looking for a logo for a cloud platform that ingests and combines aerial video surveys with laser scan data and existing geotagged asset databases.
The point behind the platform is to let users (primarily within electrical lines companies) view current and historic video information along side other data types to help with situational awareness when doing things like planning or responding to faults.
Looking at a network asset through different datatypes often changes their bigger picture and perception of the situation or problem - hence prism.
The platform is built around googles polymer framework and uses their material design concept to keep things sane. The logo should reflect that and be compatible with that sort of design environment.
We're open to anything so go nuts.
Target Market(s)
Lines Companies, Water utilities, Transmission engineering
Industry/Entity Type
Utility
Logo Text
prism
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Product Sans etc...
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Follow the Material Design Style Guide.
- https://www.google.com/design/spec/style
- Normally fit within a 265 wide by 64 high banner. MUST look clean and fresh at this exact size. See file 4, inside the light box
Nice to have
- Some reference to the theme of combining datatypes into one location would be nice.
- Graphic element needs to be strong enough to stand alone without the text.
Should not have
- Generic IT type look and feel.
- Graphic is not an acronym or letter
- Hate that shit.