Australian media/ advertising & business performance consultancy needs logo design

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This customer received 85 logo designs from 37 designers. They chose this logo design from cuka as the winning design.
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Logo Design Brief
I need a logo for my media/ advertising consultancy business which creatively uses just my surname in a visual manner.
The company name is to be "Halmarick pty ltd" so the logo needs to be creatively built around the name Halmarick.
Why just use the brand Halmarick?
Having held senior positions in the ad industry (core skill has been on the media side) for over 35 years, the strong goodwill and awareness of the Halmarick name can't be overlooked and after lots of thinking I believe it is best to leverage and capitalise on it further.
I am very flexible and open to how the Halmarick name could be creatively conveyed as a logo. No preconceived ideas!
As I still operate in the ad industry (specifically the media & performance side from a consulting perspective) it can be a powerful, visual logo.
Flexible on colours but prefer bold
Halmarick name has been around for a while so want the logo to be fresh, modern and reflect the exciting industry we now work in.... Ie not conservative or boring
Logo to be used mainly on letterhead, business cards, invoices and maybe website, presentations.
Industry/Entity Type
Advertising
Logo Text
Halmarick
Look and feel
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