Fashion-like Skincare and beauty catalogue for Norway
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This customer received 42 catalogue designs from 3 designers. They chose this catalogue design from ivo.maganda as the winning design.
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Catalogue Design Brief
We need a catalogue design for a skincare/cosmetics company in Norway called Linda Johansen.
The catalogue should be in a magazine kind-of-style and with a fresh and modern look. Not like a tradistional skincare brochure.
Our brand is of high quality and we sell our products through our website and independent distributours, therefore a commercial and magazine look is desired. A combination of fun and fresh pages together with classic product information pages.
The catalogue is for approx 24 pages, sized a bit smaller than A4. Budget for this project can be increased.
The design should be made so it can easily be moderated for future new product releases and expantions. We wil make 2 catalogues a year of this kind.
We are looking for a designer that understands our 'look & feel' which we can work with on future projects such as flyers, web banners, brochures and a second type of catalogue. We are looking for a long term work relationship.
Our products are displayed at www.shop.lindajohansen.no. This website is not representative to the design we are looking for as this website is to be replaced with a new one shortly.
Our current catalogue is attached. We want something different than this, but it shows the products in order.
More information and illustration images is available on request.
Link for dropbox with images here: https://www.dropbox.com/sh/xs5knl4xvtbsn8c/AACpQnySWss_YXVbkFa3z6DTa?dl=0
Link to our upcoming new website, note! this is in a working progress and is not complete: http://lindajc.wpengine.com/
Target Market(s)
Women 25-55
Industry/Entity Type
Hair And Beauty
Font styles to use
Other font styles liked:
- Lato family, bad script
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sections for different types of products eg Clenasing procuts, moisturizers, body products, makeup etc. Skincare products need more detailed product information for each product than eg Body care and make up.
Should not have
- Masculine features, big bold letters and too many colors and decoration. Please follow the images attached to this project.