Gotham Produce fresh fruit delivery B2B B2C

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This customer received 49 logo designs from 18 designers. They chose this logo design from Critical Designs as the winning design.
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Logo Design Brief
Basically need a logo for B2B & B2C fresh fruit delivery New York City & metropolitan area; our business is trying to promote healthy living through healthy eating, strong focus on subscription delivery to small business customers. Ideally we would like to deliver a weekly supply of fresh fruit to every small business in New York City so employees have easy access to a healthy snack. Perk for employees for companies that can't afford more expensive benefits like health insurance or retirement plans. Compare to thefruitguys.com but based in NY with better value in terms of quality and quantity, flexibility and customization. Not a
Target Market(s)
Small businesses in Manhattan with 2-50 employees
Industry/Entity Type
Business
Logo Text
Gotham Produce
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simplicity, clarity
Nice to have
- Link to New York City, e.g. skyline, a famous landmark
- Colors to convey freshness (green?)
Should not have
- Too many colors