Marketing Poster for Educational Centre to celebrate 20th Anniversary

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This customer received 39 poster designs from 16 designers. They chose this poster design from SHANKAR as the winning design.
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Poster Design Brief
We need a poster which is cleverly intriguing and catchy for our education centre, "Novel Learning Centre". This poster will be featured in elevators/lifts in a shopping mall to promote our 20th birthday.
Novel Learning Centre is a premium education centre established since 1996. We are dedicated to providing small-group coaching to students ranging from primary school (ages 7-12), secondary school (ages 13-16) to junior colleges (ages 17-18). We specialise in Mathematics and Sciences (Physics, Chemistry and Biology).
Size of poster: 515mm (width) x 690mm (height)
Requirements:
- No grey background as the elevator is already grey
- To include Company logo (not too big) on the top left corner
- Tagline near the bottom:
be novel, at Novel (1st line)
where learning never expires (2nd line)
- Company's contact information placed at the bottom (please see attached past designs for reference):
Novel Learning Centre
#04R-78
6555 6918
www.novel-learning.com
Updates
Project Deadline Extended
Reason: A big thank you to all designers who have submitted your designs! We are extending the deadline to explore more out-of-the-box ideas and designs. Thank you!
Added Monday, November 2, 2015
Target Market(s)
Affluent parents with children aged 6-18
Industry/Entity Type
Education
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Poster can instill a celebratory / happy mood as we celebrate our 20th birthday.
Should not have
- Cliche / dated styles