• £120

• 104 designs

• 38 designers

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Logo Design Brief

We are looking for a logo for a new gym company we will be launching throughout Sub Saharan Africa. The company will be called XS Fitness. Our target will be the growing middle class in these countries. Most of the target audience will be 23-50 year old and the logo should appeal to both men and women in that age group. We want our brand to be young and fun but yet have a corporate and classy feel to it. We also feel that the logo should be simple but effective with sub Sahara Africa being the target market we would also be interested in seeing some designs with an Africa theme but bare in mind we want the logo to be simple. We like the look and feel of gyms in Gym Box (Gym company operating in the UK), similar to their gyms we will be using coloured lighting to create a funky ambiences within our gyms. We have attached some logos that we like, you will note that the logos are all very smart i.e My Indian Closest (we like the smartness of this logo, it represents both clothing and India in one logo). All the logos attached are similar the logo gives the name of the company and represent the industry they are in. Names of companies in the uploads are Indian Closet, Turn, Fishfood, Loveclip and Fuel.

Industry/Entity Type

Fitness

Logo Text

XS Fitness

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be simple yet smart, logo should give a modern and funky feel. Should reprint that the company is young and in the fitness sector. Have attached multiple examples of logos we like.

Nice to have

• Ideally have sort of African inspiration but not necessary,

Should not have

• Logo should not be complex

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Files

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