• US$320

• 165 designs

• 27 designers

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Logo Design Brief

Alliance Drum & Bugle Corps:

We are a non-profit, competitive marching music organization, similar to a marching band. We typically have 65-130 members, ranging in age from 15-30 years old and many travel from other states to participate. During the summer, we compete against 15-20 other drum corps from around the country, culminating in a championship weekend in Rochester, NY or Annapolis, MD.

We compete in the DCA (Drum Corps Associates) circuit, which consists of all-age drum corps from the US and the UK. Since our inception in 2005, we have been undefeated in DCA South, won a DCA Class A Championship in 2008, and been an Open Class finalist since 2009.

Alliance tends to have an average participant age of 20-22, while most corps' average ages are above 35. This gives us the ability to perform faster, more complex programs than most other corps. The DCA community and our fans associate us with youth, innovation, speed, and aggressiveness.

Our logo should be modern, simple, and bold. The presence that MARVEL Comics (logos, characters, etc) gives is a look we appreciate. We would like to incorporate the letter “A” in the logo. Uppercase is preferred, but we are open to other options. We like the look of a badge-type logo, but that is not a must-have. Our corps identity has no association with medieval elements.

We would like to see a design that utilizes a stand-alone logo as well as the logo incorporated with (above, below, beside, or among) “Alliance Drum & Bugle Corps”.

Our primary colors are purple and black. We prefer Pantone 253 C for our purple. White and/or Silver can be used as a third (trim) colors, but are not required.

Target Market(s)

Musicians in high school or college. 15-25 years old.

Industry/Entity Type

Travel

Logo Text

Alliance Drum & Bugle Corps

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Incorporation of the letter "A"
  Strong/bold/powerful font
  3-dimensional appearance
  Marvel Comics feel

Should not have

• Musical instruments, notes, etc
  People, faces
  Medieval elements
  Script-style fonts

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Files

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