Muslim funeral brochure for Swedish market
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This customer received 26 flyer designs from 6 designers. They chose this flyer design from creative.bugs as the winning design.
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Flyer Design Brief
Purpose of the brochure: We are a new funeral home in Sweden. We are launching a funeral guide for muslim funerals in Sweden in order to develop credibility. We will create a brochure that describe how a muslim funeral is conducted in Sweden and aspects that are important for the relatives of the deceased to understand.
Size of the brochure: We are hoping that muslim associations in Sweden will have our brochure on their website and that they should have a link from where the brochure should be downloaded. Is should be possible to print the brochure on a regular printer. We will most likely print the brochure and for this purpose it would be helpful if the brochure is constructed in an attractive format.
Content: We have attached a preliminary text intended for our brochure. The attached pdf is not indicative for how we would like the end product to look like.
This URL:
http://blogg.alltforforaldrar.se/morsanj/files/2013/11/infographic-babyland.jpeg-page.jpg
goes to a brochure we found on the web that describes child car safety that a company is using to get authority to sell more car seats (maybe we can use this for inspiration)
Updates
Please note that the design in the pdf I attached to the project brief should not be indicative for how I would like the end product to look like. It is a scetch I did to communicate content to the designers of design crowd. I am hoping for a more appealing design eg the URL I attached in the brief is a good example of how a boring subject was communicated in an appealing way.Thanks Mikael Added Friday, October 30, 2015
Target Market(s)
Muslims in Sweden
Industry/Entity Type
Funeral Home
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- *Relevant illustrations
- *Enough space so that we can translate into several languages without changing design
- *A format that we ourselves can change in case needed
- *Brochure use same colors and design (if possible and unless the designer has some better ideas) as we do on our web page www.fenixbegravning.se.
- *Should be possible to create a print friendly version of the flyer with less colors
Nice to have
- Suggestions of which brochure formats we should use in order to make it:
- *Attractive for professional print
- *Print friendly format for home users
Should not have
- Symbols specific to a certain fraction of islam e.g. sunni, shia muslim and ISIS