• US$200

• 67 designs

• 28 designers

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Logo Design Brief

EasySmile is a new company that is offering products and services that will improve the oral hygiene of its customers. Simply put, the company wants to make it easy for everyone to keep their mouth and teeth healthy.

With "easy" being one of the operative words in the company's manifest they want their logotype to be simple, clean and appealing to the eye. Here, less is definitely more.

That being said, the company encourages designers interested in the assignment to pitch their ideas and to think outside the box if they feel it necessary.

The founders own visions of the logotype, which can be used as fuel for thought in the creative process, are as follows:

§ "With an emphasis on oral hygiene and having 'smile' in the company name it feels as if a smiling mouth could be incorporated in the logotype-design. Colour-wise I'm seeing red, blue and white, with emphasis on blue."
§ " We want it clean and we want it simple, a logotype that can stand well on it's own. Being that we want to profile this logo in all our material, on letterheads and packaging we want it to be well rounded and easy on the eye."


The logotype is to be used on the company's website, their promotional material, on packages they send to customers, business cards etc etc. Therefore they would like the designers to provide the logotype in high resolution images, with maybe two different colour schemes and with a "lay bare"-version that can go on any background.

Industry/Entity Type

Business

Logo Text

EasySmile

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.