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"Ethos Quality Management" Logo for project management consultancy
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This customer received 57 logo designs from 32 designers. They chose this logo design from RD Creative as the winning design.
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A$160
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57 designs
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32 designers
Logo Design Brief
We require a logo design for a new consultancy business that specializes in project management & leadership training (training courses, templates, books, etc). We work mostly in Australia, NZ & Africa for large corporations (mining, transport & logistics, etc). Our name "Ethos" is Latin for 'character' and is taken from MLK famous speech when he said "I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character." Our core values are integrity, diversity, stability and achievement. There is an initial design that we think is close but too busy. It is 3 pillars representing stability & integrity and 3 core elements - "the rule of 3" is important and the logo should subtly reflect "3" elements/components (in our training & communications things are broken into threes). We are open to new fresh ideas.
Our colors are Black & Aqua. The logo will need to appear small & large, color & b&w. The logo should work with text & without text.
Target Market(s)
Corporations & large institutions; Mining, Construction, Banking, Govt industries. Most contact is with Human Resource or Business Improvement functions.
Industry/Entity Type
Management Consulting
Logo Text
"Ethos Quality Management" or "Ethos" or possibly "EQM"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An image that works with & without text.
- Bold. Clean. Professional. Structured.
- We use a concept called "the rule of 3" this should be some how incorporated into the design
Nice to have
- A sense of security or stability but with movement/urgency. A sense of achievement or results orientation.
Should not have
- complexity. the number "3".
