AFFILIATE PRICING CAMPAIGN/ EMPLOYEE PRICING CAMPAIGN
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This customer received 10 flyer designs from 5 designers. They chose this flyer design from creative.bugs as the winning design.
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Flyer Design Brief
I am spearheading a campaign here at Cambridge Toyota with companies in this area of 150 employees and more in promoting the Toyota brand and giving them the opportunity to own a new or preowned Toyota at special employee pricing. i would like the flyer to be done in such a way that the trifold format can be split into three so it can be inserted into paycheck envelopes. attached is the dealerships logo
the copy i composed is as follows:
Cambridge Toyota wants to earn the business of the wider community and we are excited to announce our "affiliate pricing program" to the hard working people of Cambridge. Your company is known in the community as being a successful company and we are thrilled to offer this opportunity to your team. This initative is being over seen by DERON SOPER. Please contact DERON for details at 519-653-7030 or on his cell at 519-212-6883. To qualify for this special employee pricing we will need to see the employee badge, a letter from your company, or by bringing a voucher obtained from your HR manager.
feel free to tweak it up:)
Updates
Project Deadline Extended Reason: I appreciate anyways all submissions. As I am new to this industry I need to get my name out there and when I presented this to management they were impressed that I am taking this initiative and not just relying on people walking into the dealership. I have to get out into the community and go and get the business. I want to finish the year strong and build my client base so going into the new year I am off and running. My goal is to be top sales in a year and look forward to having you as a partner in this. I will be grateful and so will my wife😉 Added Thursday, November 12, 2015
Target Market(s)
this piece is going to a wide range of companies and will most likely be hand delivered to the HR/decision maker.
Industry/Entity Type
Automotive
Font styles to use
Other font styles liked:
- I like verdana as its a modern font but I'm open.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Being that it needs to get past the hr personal and into the hands of the prospective customer it needs to capture the imagination and compel the prospect to come in and see me. It needs to pinpoint the initiative as being a partnership between the dealership, community, and the company this is going to.
Nice to have
- The Toyota brand line up from Carolla to the Tundra. The logo attached and the. Toyota logo.
- Our address as well.
- 2400 Eagle St North
- Cambridge Ontario
- N3H 4R7
Should not have
- Any mention of price or discounts. Special employee pricing is the goal statement.