Packaging Design Project for a new men's face shaving product
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This customer received 41 packaging designs from 5 designers. They chose this packaging design from aayam as the winning design.
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Packaging Design Brief
We are looking for a packaging design that encapsulates our brand. This is a product that will change the way men feel about blade shaving. The product is revolutionary in the industry and as such, consumers will pay a premium in return for an above average quality product. Our target market is males aged 20-65 that are wealthy and/or dedicated to achieving a polished appearance and an irritation free shave day in and day out. Think opulence.
BOTTLE
- matte white
- logo to be raised off surface of bottle
- penguin logo to be above the word 'Svelte' and centered
- logo and 'Svelte' should be in a stainless steel or black high gloss color to jump off the matte white bottle and match the cap
CAP
- stainless steel or black high gloss
- maintain a spherical shape while incorporating a rose into the top 30%-40% of the sphere (the attached rose is along the lines of what we're looking for but it takes up too much of the sphere)
- the hope is that the rose is incorporated seamlessly so that it will be noticed but not the main focus
- ideas for cap detail inspiration should come from cap & beads attached
- the diameter of the cap should be just slightly less than that of the bottle
Please see attached files.
Updates
Project Deadline Extended
Added Friday, September 09, 2011
Industry/Entity Type
Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- (2+) 3D renders with a background that brings the bottle to life (we're thinking somewhere between white/grey/black that permits shadows)
- one from very slightly above the bottle looking down that will draw attention to the detailed, custom cap
- one from straight on with a shadow at 2PM
The renders can be with the cap on or off the bottle, however you as the artist feels best accentuates the cap's detail and customNESS.