• US$170

• 41 designs

• 17 designers

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Flyer Design Brief

Objective Arts is a Chicago based software company. We are releasing a branded product called Predigo. Predigo is a software tool that enables businesses to act in real time on big data. We are seeking a two page sales sheet to give to clients.

https://www.dropbox.com/sh/5il0piakjzv03rf/AAC2cJMd996CzaD9zEE7hMDga?dl=0

From the above dropbox link, please find:

- Copy, headers and tag-lines
- Logo for Objective Arts
- Logo for the Predigo product, with color palette
- Our in-house attempt; **we don't like the look and feel** and want something **based on the Predigo logo instead** take this as a quick sketch not a look and feel guide

Our goals and requirements:
- clean, simple and contemporary
- Look and feel should derive from predigo logo
- communicate scalability, speed, security & wisdom in some combination to a financial services or healthcare b2b audience
- slightly quirky or authentic is desirable
- no cliche business stock photos please

Designs we like:
Contemporary web startups like
- https://slack.com/is
- https://osurv.com/

Target Market(s)

B2B Technology, Financial Services

Industry/Entity Type

Information Technology

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - The Predigo Logo
• - Color scheme, look and feel from the Predigo Logo
• - Content from the copy deck
• - Clean contemporary web startup look

Nice to have

• - Infographics (We know its a complicated product... space saved for infographics is fine too)
• - Convey Wisdom, Speed, Scalability and Security

Should not have

• - Cliche stock photography (smiling business people, handshakes etc)
• - We don't like the dated look of our first draft (attached); we don't like that the design doesn't match the Predigo logo.

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Files

Download all files - 1.6 MB