• US$340

• 34 designs

• 10 designers

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T-shirt Design Brief

Project Description:
This project requires the development of three separate graphics that will be used on baby clothing. The images are meant to be related and show three stages of the same animal - a butterfly. The three images should be brightly colored and have a modern feel. The three images should appear as part of a set and have colors and design themes that are carried throughout each image. Ideally, each image will include no more than four colors.

Image 1: A Caterpillar
This image should include green and either a pink or purple that will carry over into the other two images

Image 2: A Small Butterfly
This is the "baby" butterfly and should have a connection to the caterpillar in color (pink or purple)

Image 3: A Larger Butterfly
This image is the "teenager" butterfly, and should be visually similar to the small butterfly and have one human accessory (such as a hair barrette or bow).

Company background:
This company sells printed baby outfits as baby shower or new baby gifts.

Target audience: The target audience for this company is U.S. women ages 24 - 36 who are: single or married without children, consider themselves "preppy", and are drawn to bright colors and modern prints. Women who purchase these items also have affinity with brands: Jonathan Adler, Kate Spade, Tori Burch.

Industry/Entity Type

Baby

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• consistency in the designs so that it is clear that they are a set of three images