Designers teams - I am a bit disappointed on the efforts put behind what is #1 requirement of my brief which is what I call the vintage luggage tag (see the 2 examples attached in the brief ). This is really the core of the proposition as it informs on where the coffee comes from, it conveys the "journey/discovery " character of the brand, etc. Can you please give it a creative twist and submit ? I won't award the project unless each submission is at least giving it a try (none of what I saw so far qualifies - you can't recognize a luggage tag). Nicolas