Welding and fabrication company who work on smaller projects but mostly for major construction compa

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This customer received 72 logo designs from 22 designers. They chose this logo design from GoMedia as the winning design.
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Logo Design Brief
We need a logo for Reel Fabrication Pty Ltd, a welding and fabrication company based in Sydney who work on major construction sites around Sydney, Australia.
The logo name can be reduced to "ReelFab" or similar, and will be called Reelfab within the industry.
The logo could reflect experience, quality, safety, on-time completion, but perhaps that needs to be expressed elsewhere in some text. Only need logo at this point. Require asap
Target Market(s)
Industrial construction designers/builders, engineers, all steel fabrication
Industry/Entity Type
Construction
Logo Text
Reelfab
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Energy, colour, describe our business at a glance
Nice to have
- Relative simplicity, sufficient to tell the story to who we are
Should not have
- Not too busy