Banner Adverts for eCommerce Software Co's eBay Marketing Campaign

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This customer received 19 banner ad designs from 9 designers. They chose this banner ad design from yadunath as the winning design.
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Banner Ad Design Brief
ChannelGrabber require a banner advert to promote our software solution to UK eBay sellers (Gold and Platinum status) through display advertising.
Our objective is to generate as many high quality / informed enquiries to our Sales team (online, call in, email in) regarding a free demo / more info.
The three main components of ChannelGrabber are stock, order and listing management for multi-channel online retailers. Online retailers are small to medium sized businesses who sell any type of product on eBay, Amazon, Play and / or their own website - hence why advertising on eBay is targeting our market.
Plus we have three secondary automated processes – accounting, couriers & webstores, which are all provided by big brand third parties.
The main three benefits of ChannelGrabber are:
1) Saving time – not logging into multiple systems + automation of all components.
2) Boosting sales – centrally managing stock ensures sellers maximum available volume is available on every marketplace, not split for each channel.
3) Improving reviews – automation & central management means orders aren’t missed, dispatches are on-time and accurate.
We are also offering an incentive - if a customer signs up for our Basic package (£60 p.m.) or Regular package (£120 p.m.) they will receive a 30% Discount for the first 3 months. i.e. Month 1, 2 & 3 will be £42 on Basic or £84 on Regular.
Updates
Animated GIF is also available, as this will be easier to meet the 40kb size restriction. However the animation should be a max. 15 second rotation.
Added Wednesday, June 19, 2013
Target Market(s)
eBay sellers - Gold & Platinum category (i.e. small - medium online retailers with £75k - £1m turnover per year)
Industry/Entity Type
Advertising
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Call-to-action - Free Demo / Free Trial / More Info etc
Advert size is 300 x 250 pixels
The banner ad should comprise of 3 images (JPEG or PNG), which we can animate together to occupy our 15 seconds advert time. i.e. the 3 images form the 15 second advert rotation (5 seconds for each of the 3 stages)
Max. file size per image is 13kb.
UK language and pricing
Nice to have
- ChannelGrabber brand-name
Could mention the discount offer - 30% Off for first 3 months on Basic & Regular packages (more pricing info available here http://www.channelgrabber.com/en/pricing)
Stylised visualisations of our software would be good i.e. not screen-shot / replica images of our system, but modern and inspired by the likes of MailChimp and SurveyMonkey.
Should not have
- Can't mention or use branding of non-eBay marketplaces i.e. Amazon or Play.
Can't use eBay logo (but can use the word "eBay")