Auto Dealer Logo Enhancement and Update

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This customer received 105 logo designs from 35 designers. They chose this logo design from Alif studio as the winning design.
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Logo Design Brief
We would like to enhance/update our logo for our used car dealership. We specialize in building people's credit for automobiles, to give our customers a road to success and better credit. Please do not change colors from current logo and do not use any tagline. New Way Motors test should be bold/strong so it is easily identifiable from a distance on the signage. Please use Sans Serif font type - Brief not allowing change in font type.
Target Market(s)
Customers with poor credit that need a reliable vehicle and fresh start.
Industry/Entity Type
Used Car
Logo Text
New Way Motors (no tagline)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I want to have a logo that works in print, large signage, and outside.
Nice to have
- A road TO SUCCESS design IN the New Way Motors, I WANT THE NAME TO SAY IT ALL
Should not have
- TAG LINES