• A$400

• 44 designs

• 14 designers

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Logo Design Brief

We need a logo design for the Grid Girls who represent our event, the Tatts Finke Desert Race. The Tatts Finke Desert Race is an annual off road racing event held in Alice Springs in the Northern Territory of Australia. The event has around 600 competitors on motorbikes, off road buggies and cars competing for over $80,000 in prizemoney. The event is a not for profit organisation run by a committee of 8 volunteers.

12 Grid Girls are selected in a national competition which sees almost 100 girls from all over Australia apply. The girls are the face of the race and help attract sponsorship dollars as well as fundraising for the Movember Foundation.

The event's colours are black and red, and we usually try to incoporate pink for the 'girly' touch of the Grid Girls. So colours you may wish to use in the logo can include (but don't have to have all of them) black, red, white and pink.

The final design should be a representation of Grid Girls that are sexy and sophisticated, also keeping in mind they are part of a motorsport event. The logo will also need to have the ability to be embroidered.

Target Market(s)

People aged 18 to 35 who are extreme sports fans.

Industry/Entity Type

Racing

Logo Text

Finke Desert Race Grid Girls

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.