Create an updated LOGO to inspire new focus

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This customer received 135 logo designs from 39 designers. They chose this logo design from Jenny as the winning design.
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Logo Design Brief
Looking to renew our logo to coincide with our new vision and core values. We're looking to receive new ideas. Something that catches the eye with a classic focus. Ideas that we've thought to include: river, water or just letters. Something simple, powerful and majestic yet modernized. Green and blue are preferred colors, but would be willing to look at anything. We're still working on a tagline that maybe incorporated in the actual logo.
Target Market(s)
Individual Families and Small Business Owners
Industry/Entity Type
Financial Planning
Logo Text
Foster Klima
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, easy to read
- Values: Integrity, Passion & Caring, Commitment, Accountable, Truth & Cando
- Vision
Nice to have
- Idea with river, history (since 1860), tag line (to be determined), Blue and Green perferred
Should not have
- Busy, modern, too ornate