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New Brand Identity and Logo Design Project
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This customer received 238 logo designs from 71 designers. They chose this logo design from GliderGraphx as the winning design.
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£460
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238 designs
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71 designers
Logo Design Brief
PPC were est. in 1991, and is a successful commercial interior design and build company based in Central London. We are now looking to refresh our image.
We need ideas for our new logo, which will be at the heart of our brand! The design of our new logo, needs to be distinctive and capable of captivating clients’ attention and must represent the PPC core attributes:- Partnership, Professionalism, Creativity, Good Management and Trust.
The successful design will need to demonstrate an imaginative and new approach and be based on a concept which moves away from the existing brand image.
For the successful winner we will be looking to commission them to further works to develop the new icon/image through to webpage layout and office stationary and supplies.
Updates
We have updated the brief removing the example of the kind of thinking we were looking at. Please do not send icons or designs with the address or lion as we do NOT wish to pursue this idea. Many thanks.
Added Tuesday, June 18, 2013
Thank you for your entries so far. We have had to be quite short in some replies and feedback from eliminations as we had so many entries.
We feel we are getting closer to a chosen logo. The ones that we have eliminated we feel are either too close to our existing brand or the conceptual image used does not reflect our core business/values.
We are a commercial office design and build company based in central London working for high end corporate clients, many of which are in iconic London buildings such as the Gherkin and Shard etc.
The use of colour to draw attention to the logo is important. We wish to move away from our existing corporate colours to ones that are interesting and eye catching but still professional.
Added Monday, July 01, 2013
Target Market(s)
Blue chip corporate office occupiers in central london (includes financial, legal, advertising, PR and property sectors)
Industry/Entity Type
It Company
Logo Text
PPC or an image or both
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A concept design that encapsulates both our function which is offering high quality consultative design and build solutions to commercial office occupiers (please see website www.ppcllp.com) and our core values of established, professional and quality service.
The design must be innovative and command client attention.
Nice to have
- 1 option could be a icon/conceptual image that has nothing to do with sector or existing logo but commands attention and is innovative. Essentially we are looking for a fresh new image.