"Something Else Furniture Designs" needs a logo design.
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This customer received 111 logo designs from 35 designers. They chose this logo design from ALCD as the winning design.
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Logo Design Brief
I need a logo for my furniture company. I make rustic, rusty, industrial chic, semi -steampunk, light fittings, heavy industrial looking pieces. Simplistic, upcycled materials. Simple designs relying on the materials to do all the talking. Has to look cool but professional. I am going to turn my logo into a brand (like a hot cattle brand) that i can burn into my timber pieces and a laser cut stainless badge that i can weld onto metal pieces. So the design has to translate into both mediums well, while still being recognisable.
Target Market(s)
Corporate, stylish homes, Cafes, any Industrial Chic application
Industry/Entity Type
It Company
Logo Text
Something Else
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple lines, clever design but not so clever that i have to explain it to the customer. Has to translate to a hot (burn) brand for timber and a laser cut stainless badge for welding onto metal projects. The words "Something Else" would be the main feature and would be the primary focus of the Logo. I could add "Furniture Designs" below the Logo for letterheads, websites ect.
Nice to have
- The Logo remain unchanged when applied to different materials, IE, steel, wood Paper. I understand that this will be a challenge so am open to ideas, provided a strong theme and the words "something Else" carry through. I understand the challenges in moving from print to stencil applications.