• €400

• 244 designs

• 52 designers

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Logo Design Brief

We have decided to change our name to « TECHVENTURE ». We therefor need a new Emblem Logo. We want a Logo enclosed in a shape such as Ferrari or BMW. From the graphical standpoint you will start from scratch.
The new name « TECHVENTURE » is optionnaly accompagnied by the baseline "4x4 like no other". The logo should work with or without the baseline.
As of now we were known as “TREKK 4x4” or "TREKK Zaventem".

1. The Company
Our cy (www.trekkzaventem.be) specializes in 4x4 vehicles mainly Land Rover and Jeep but we also have Toyota Land Cruiser and VW Amarok customers.

We have 3 activities:
1. Tuning, Service and repair of 4x4 vehicles (Mechanical workshop)
2. Retail of 4x4 equipment and accessories
3. What we do best is the total outfit of the customer's vehicle for expeditions.

We run one of the best showrooms in Europe.

2. Style
We sell :
a. ADVENTURE = dreams (which is emotional) and
b. TECHNICAL products & services which are more rational.
The design of our new logo should reflect this mix of emotions and technical equipment.
Logo will suggest adventure, it should be PREMIUM, WARM and RUGGED.
Something like the Caterpillar logo.
We like warm colors better for the emotional side of our activities and black or grey (the colours of steel and other materials) for the technical side.

Imagine a sticker with the new TECHVENTURE Emblem logo that people would be willing to pay for to get it on their car...

3. For inspiration, we suggest you'd have a look at the good examples in our industry:
1. www.aev-conversions.com
2. www.kahndesign.com
3. www.icon4x4.com
4. www.arb.com.au
5. www.warn.com
6. www.oldmanemu.com.au
7. www.startech.de/en/startech-fahrzeuge/land-rover-defender/

Our own present website will be completely redone once we will have the new logo: www.trekkzaventem.be


4. Logo format

We need a logo that will be used for our new website but also in print, on signboards and on our fleet vehicles.
The logo should be as square as possible (width x height: approx. 3x2)
Logo should work in full color (RGB & CMYK) as well as in Black & White.
In the future we would like to be able to add a baseline to our new logo
Together with the logo we would need to have your recommendations for the matching letter types.

If you have any questions, please drop a mail at adc@trekk4x4.be or call +32 2 742 26 62. We are looking forward to your artwork and thank you in advance.
Virtual tour TREKK_Zaventem_showroom https://www.google.be/maps/place/Trekk+Land+Rover+Service+%26+Trekk+4x4+Adventure+store/@50.87448,4.504844,3a,90y,75h,90t/data=!3m5!1e1!3m3!1s2wI0I0bOst8AAAQJODfbsA!2e0!3e2!4m2!3m1!1s0x47c3dc2f6c3c9ba3:0xdbd590016cc1df34!6m1!1e1?hl=fr & workshop

Target Market(s)

Our customers are owners of premium 4x4 vehicles. European; Male; mostly self-employed or leading position in their cy, medium high income, looking for premium quality and service at a fair price. We think of ourselves as a toys store for big boys!

Industry/Entity Type

Automotive

Logo Text

TECHVENTURE - 4x4 like no other

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An emblem logo
• Warm colours, e.g. Caterpillar logo (Yellow & black)
• Suggest power
• Premium

Nice to have

• For inspiration, we suggest you'd have a look at the good examples in our industry:
• 1. www.aev-conversions.com
• 2. www.kahndesign.com
• 3. www.icon4x4.com
• 4. www.arb.com.au
• 5. www.warn.com
• 6. www.oldmanemu.com.au
• 7. www.startech.de/en/startech-fahrzeuge/land-rover-defender/
• 8. for their logo only: www.outback-import.fr/fr

Should not have

• no non-sence or cheap gimmicks