• US$200

• 57 designs

• 18 designers

---

Logo Design Brief

This is perhaps the project that might, like its contestants, find you wealth and fame!

The TV logline would read - "Blow A Million™ is Brewster’s Millions meets The Apprentice meets The Truman Show for the digital generation".

Blow A Million™ is the world’s biggest reality game show! Every week during the 12 week show a team of five contestants is picked from the viewing audience and has one week to spend exactly $1 million together. If they succeed, one contestant will go on to win the big one - $1 MILLION DOLLARS.

The Logo needs to be strong. It needs to portray wealth, money, power, celebrity and be bling without being tacky or predictable.

The show is on a massive scale and packed with everything from a Hollywood A list host to supercars, superyachts, mansions, islands, private jets, penthouses, models and everything to excess. It's prime time Saturday night viewing.

To get a feel for the colours, the scale and the excess we are aiming for, watch this clip from Iron Man 2 from 1 min 15 seconds in when Robert Downey Jr Stand in from of a screeming stadium audience with pyrotechnics, dancers, a kick ass rocking soundtrack and you have the idea:

http://www.youtube.com/watch?v=6o1wind1iUc

This show is Apple pie - It's the all American dream that anybody from any walk of life, any class creed or colour can enter, have the most amazing week of their life living like their idols fulfilling their wildest dreams from skydiving to safari's and walk away a millionaire at the end of it on next week show.

The Truman show element comes from the viewing audience being able to live the dream with the contestants as they follow them online and via their mobiles 24/7.

In terms of colour, I am open to suggestions. The Red, White and Blue of the stars and stripes has a pull as does gold, but again avoid the cliches.

Good Luck and I really look forward to working with you, both on this and if you win, on all my future projects...

Target Market(s)

This has to be able to appeal to the broadest possible audience. Men and women equally. The core viewers will be Generation Y teenagers and twentysomethings and Generation X'ers - 32-45 as well.

Industry/Entity Type

Skydiving

Logo Text

Blow A Million™

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must be colour, must be in your face bold

Should not have

• Any cliches, the usual $$ signs. Although I have attached a scan of a Million Dollar Bill which may serve as some inspiration....

---

Files

Download all files - 0.0 MB