Logo for Golden Age Medical

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This customer received 103 logo designs from 29 designers. They chose this logo design from karolin as the winning design.
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We are looking to design a logo for our brand named "Golden Age Medical".
The target market for Golden Age Medical is elderly men & women aged 65+ years old. So, the logo needs to be all block letters, clean, and very easy to read.
In terms of colors, we were thinking of keeping it simple. I'd love your thoughts on color palette here. One direction we were thinking about is a mid-to-dark blue & white/cream combo.
We are proud to be online since 2009 and therefore would like to have the Golden Age Medical logo have a tie up that says "Est. 2009"
We are thinking of potentially having our slogan tied up to the logo. So, can you give us 2 options: (1) logo only and (2) logo with slogan
The slogan: "Care for your Golden Years"
Lastly, we would like some sort of symbol that would be appropriate for a site that sells elderly products from wheelchairs to adult diapers. We leave that open for interpretation.
Look forward to your designs.
Updates
We'd like to clarify that this is a consumer-facing site selling consumer products FOR the elderly. Those products include things like adult diapers and wheelchairs.
- feels positive
Added Thursday, June 20, 2013
Project Deadline Extended
Added Monday, June 24, 2013
Project Deadline Extended
Added Friday, June 28, 2013
Project Deadline Extended
Reason: We are still waiting on more designs.
Added Monday, July 01, 2013
Target Market(s)
Elderly 65+, however, some of the purchasers might be their adult children.
Industry/Entity Type
Adult
Logo Text
GOLDEN AGE MEDICAL
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Should not feel to "medical" or "clinical"
This is a consumer facing site which should exude comfort and be soothing.