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Online Gift Store needs a modernised logo
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This customer received 149 logo designs from 56 designers. They chose this logo design from Bluemedia as the winning design.
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A$200
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149 designs
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56 designers
Logo Design Brief
We have an online gift store "Browniepoints Ltd" which allows people to send gifts to people in New Zealand. We have a range of customers mostly international who love the chance to send a personalised gift to their loved ones and remember them on holidays, birthdays, anniversaries and other special events.
The store is now 10 years old, and we are going through a design upgrade - starting with the need for a new logo! The current one looks very tired and amateur.
We also want our colours changed, and want to move away from the orange and brown look to something more fresh and vibrant.
One of our core ideas is that "your gift can be there even when you can't", and we reinforce that by having personalised gift cards and wrapping every gift.
Our logo needs to capture that special nature of gift giving which makes the giver look and feel good as well as the recipient.
Updates
After viewing all the innovative and great designs - the team have resolved that we want a giftbox icon on the left side of the logo - I have uploaded an image to our brief, we want something like this but created graphically so it can be reversed when on solid colour, and used.
Added Wednesday, June 26, 2013
Project Deadline Extended
Added Sunday, June 30, 2013
Industry/Entity Type
Store
Logo Text
Browniepoints.co.nz Online Gift Store
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
