• A$160

• 55 designs

• 10 designers

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Logo Design Brief

The Babies Love Books initiative to encourage literacy and library membership in the community by providing each newborn within the Wagga Wagga LGA with a board book and an invitation participate in the library's regular Baby Bounce and Story time programs.
Fostering a love of books and encouraging parents to read to their children before they reach 3 yrs of age is a key goal in our many early literacy programs. Some of the targeted parents may not have had this experience, so we want to win them over to reading and giving their little ones a head start with their lifelong learning.

Brief
A mark with broad appeal
Translates well in large or small format
Monochrome + colour versions (Minimal orange)

Applications
Library bags
business card
Pamphlet
Badges

A mark that is
Bright fun and attractive
Has Longevity

Target Market(s)

Parents of young families - some of whom have English as a second language

Industry/Entity Type

Library

Logo Text

Babies Love Books - lower case or mixed case also a possibility

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have a strong focus on the baby and the book - the image needs to be the strongest part and at least equal in size or larger than the words.
• A strong image will sell the message without necessarily reading the words. But the words still need to be there.
• A simple graphic ( realistic or conceptual) that is easy to replicate in different
• formats

Nice to have

• An image that will translate as an easily recognisable brand.
• No more than 3 colours - library colour is purple
• Font should be clean and simple - lower case might be less formal than upper case- happy to consider both or mixed case

Should not have

• No obvious clip art
• No orange and lime green in the design