• €120

• 68 designs

• 14 designers

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Logo Design Brief

This is a logo for web site, digital newsletter, and an occasional print brochure. The business is a consulting service helping childless couples start families through Assisted Reproduction and Surrogacy services.

Check out the current website and the attached design concept of an updated site that will include the new logo. http://SensibleSurrogacy.com Note that the logo must fit into the existing space (e.g., should include a horizontal layout, including typography).

We have multiple brands and languages. All brands will use the same logo (with the text changed depending on the brand/language).

The logo should include some representation of a stork (which is the company's namesake).

Our company colors are represented in the current logo, which is attached. There are two colors which we use extensively in our site design and communications.

Qualities: The logo should convey strength and trust. But at the same time it should be warm and family-oriented. We provide family planning services, so it is important the design conveys reliability, and a feeling of confidence that our service will support our clients and their families.

Logos should not be trendy or "clever".

The logo needs to support multiple languages. The brand in various countries changes as such:
• United States: Exceptional Stork
• United Kingdom: Sensible Surrogacy
• Spain and South America: Sin Cigueña

Target Market(s)

Target audience are Americans and Europeans from 30 to 40 years old. 50% are married women. 50% are gay couples in stable relationships.

Industry/Entity Type

Tourism

Logo Text

Exceptional Stork

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Century Gothic

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Ability to change the language/brand without effecting the logo design. (See the description.)

Nice to have

• Representation of stork in some form. The stork is central to our brand ID.
• Check out our current color palette attached. We use two contrasting shades of red and blue.

Should not have

• Typography that can not be edited depending on the language being used.

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Files

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