Marketing genius wanted: Independant audiologists need generic ad customized w/ powerful call to act

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This customer received 22 advertisement designs from 11 designers. They chose this advertisement design from Tony Walker Graphics Limited as the winning design.
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Hello! For the first time, we are moving away from advertising product (hearing aids) and starting to focus on the importance of hearing healthcare using non-product advertisements. We need the ads to be customized to our practice (easy part) but we also want to have a strong call to action to sell hearing aids (tricky part). We want to bring in customers by selling our expertise and the importance of hearing healthcare instead of advertising some "widget" like everyone else! Please use any info off our website: www.northgatehearing.com to get a feel for our practice. Good luck! This is a project for the most creative among you!
Target Market(s)
Baby Boomers (65 year olds +) through elderly.
Industry/Entity Type
Marketing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please use the images attached as the base for the ads. We need to still bring customers in to our office to sell hearing aids but we want to do that using our expertise and not advertising a manufacturer's hearing aids. The trick is to get people to respond without using price discounts or other gimmicks. We want to keep the ads very professional and trustworthy. Thank you!!
Should not have
- Do not include anything about price or discounts.