• A$160

• 84 designs

• 23 designers

---

Logo Design Brief

We need a redesign of existing logo for online liquor retailer. diamondliquor.com.au Present logo needs updating. Can be upgrade of existing logotype or a brand new look. Brown panel can change to new refreshing look also.
The website sells high qualilty/generally higher priced spirits only, (not beer or wine), so spirits colour is usually brown or clear.
It needs a quality or upmarket feel but can have something a bit fun that is memorable. People buy for flavour and quality. Our USP is good range with many rare or difficult to find spirits, and online only.
Logo needs to work in black also. It will be used in black on white paper for invoice, but can be full RGB on website with RGB background.
Present logo attached.

Target Market(s)

Adults who purchase expensive liquor. Discerning taste, like good food and drink. They dine out and try new things. Cosmopolitan, they travel. Male and Female 26yo+
People buy our spirits for flavour and quality. Our USPs are good range of quality spirits including rare or difficult to find spirits, and online only.

Industry/Entity Type

Retail

Logo Text

Diamond Liquor (with and without ".com.au")

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• It needs a bit of style and or quality/ upmarket feel but can have something a bit contemporary and fun that is memorable.

Nice to have

• not too complicated.

Should not have

• downmarket commercial look. it's a higher level of retail, not supermarket

---

Files