International Kevlar Body Armor for Dogs - New Logo Design

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This customer received 65 logo designs from 25 designers. They chose this logo design from De as the winning design.
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About Us:
We need a new logo design for our rapidly growing start up business called, 'CoyoteVest'. The products we sell are designed to help protect pets (primarily smaller dogs) from coyotes and large dogs. Our main product is the CoyoteVest kevlar body armor. On our website, www.coyotevest.com, you can get an idea of what the product looks like.
Logo Details:
We do not like our current logo design because the coyote does not appear to be very threatening. We want the logo to illustrate the dangerous features of coyotes and large dogs - such as, their teeth, snarl, etc. - and to convey that CoyoteVest helps protect your pet from those dangers.
Target Market(s)
Dog owners, cat owners, farmers, etc.
Industry/Entity Type
Business
Logo Text
CoyoteVest
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text: CoyoteVest
- Graphic: Some sort of illustration depicting an aggressive coyote/dog - can be the entire body, the head, part of the face, or just one feature.
- *Feel free to be creative!
- **If you have an idea that you think will be better than the suggestions in this brief, please submit.
Nice to have
- In addition to new designs, we would even be interested in seeing a better version of our current logo with new font and a different, more aggressive coyote illustration.