• A$400

• 90 designs

• 34 designers

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Logo Design Brief

We are an online jewellery business currently trading entirely online through internet auctions.

We are revamping our online operations. Shortly we will relaunch our website. Which will incorporate extensive social media integration.

Whilst we are Sydney based we see ourselves as a global business.

We sell High End exclusive designer jewellery.
Often bespoke pieces of diamond jewellery.

Words that some up our brand personality
Savvy, Stylish, Confident, Approachable

About our style
Ensuring not only that our designs and jewellery have a certain sense of classic or fashion-driven style, but expressing style and beauty through all touch points. We understand that style is not only about what you wear, but how you carry yourself.

About our company mission
Make precious jewellery an affordable luxury for stylish, savvy buyers
Create products that we're proud to sell and that customers desire, treasure and proudly wear


Our existing logo can be found at www.castellani.com.au

Target Market(s)

Female professional 30-50, Perhaps a little bolder than the average person

Industry/Entity Type

Internet

Logo Text

Castellani, possibly also the words 'designer jewellery', but we dont always use that on our logo

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• be classy and perhaps mature
  EDGY without being tacky
  
  The logo must work well at various sizes
  often quite small size thumbnail..
  logo must work well superimposed over videos
  www.youtube.com/watch?v=sMe06XnreX8
  
  logo must look good much larger when incorporated on our future website
  
  obviously the logo would be utilized on business cards.
  
  
  

Nice to have

• I do like the simplicity of my current black & white logo but..
  I'm willing to have a fresh start so would love to be inspired by something new and exciting
  Just keep within the brief of style and need to appeal to our target audience.

Should not have

• would not want cheesy diamond clip art on the logo... its just not us.
  
  

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