• A$400

• 56 designs

• 19 designers

---

Logo Design Brief

We need a logo design for our newly-formed company - "Social By Nature". Upon approval of the logo, we will then need the identity rolled out across a PowerPoint template and Business Cards x 2 designs (front and back of card).

Social By Nature was founded by a young, sociable individual who has a tremendous passion for people, design and all things creative.

She has ten years experience working in advertising and marketing – and has now branched off to form her own business which offers two distinct customer propositions combining the two things she loves most: social media & event planning (detailed below).

1. Event Planning Services (B2C)
We design, plan and execute fun, fabulous, festive weddings and parties for private clients. Our approach is always bespoke – we provide personalized concepts which are brought to life with a great sense of style and imagination. Every detail is thought about so our clients can enjoy a fuss-free journey to an unforgettable event.

2. Social Media Consultancy for Small Business Owners (B2B)
Social By Nature also helps small business owners to listen, understand and engage in conversations across social media platforms, to drive brand growth. We develop and implement social media strategies, provide on-going social media management together with training on social media, and we also offer ad-hoc social media consultancy and advice.

I combine my deep understanding of brands and marketing communications with strong strategic skills, creative flair and an innate sensibility for social media.

The logo should reflect my personality & passion together with the social nature of the business. It should be whimsical, bespoke and a little bit of fun. It is not stitched up and corporate.

Target Market(s)

1. Small business owners; 2. Females aged 25-55 who are planning a wedding or social event. They appreciate design, imagination & creativity.

Industry/Entity Type

Event Planning

Logo Text

Social By Nature

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The logo must include the brand name - "Social By Nature".
  
  Happy for the 'B' to be lower-case if it adds to the design.

Nice to have

• Please see the attached file to get a feel for what I like in terms of typographies, colours, lock-up devices.
  
  In addition to wordmark logos, it would be good to see some options which show the logo in a holding device (to make for easy application across various elements like social, PPT, merch etc).
  
  It would also be good to see some options which convey a sense of earthiness (to tie into nature) - whether that be through an illustration, stock that is used (eg natural brown paper stock).
  
  I like pretty things. To get a further sense of my style and the visual things that I like, have a look at http://kristyleeinteriors.com.au

Should not have

• It should not be stitched up, corporate or cliqued.
  

---

Files