• US$490

• 179 designs

• 61 designers

---

Logo Design Brief

I need a logo for mobile application called OneFeather.

The Logo should be clear and recognizable as an icon on a mobile phone and of enough character and pop to use on letterhead, website or other media where the logo will be much larger.

Why we are doing this :)
OneFeather is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes, and social characteristics, designed to engage the Nation Member in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent social media (mobile) communication environment, and in part is the Nation’s response to the Members ownership of the conversation.

Nations must eventually recognize social media (primarily through the proliferation of mobile communication platforms) is a game changer. For many Nations, it will become the gateway, if not the primary, communications channel to connect with Members. As Nations design their social media presence, they need to think of their Members holistically and consider their interactions in the context of other customer touch points with social media and the Nation (the website of the Nation for example).
•OneFeather is about exactly this - enabling engagement with the Member for the mutual benefit of the Member and the Nation. The traditional model of managing the Member relationship needs to adapt to the reality that the Member is now largely in control of the conversation. OneFeather also helps make the Member experience seamless – and across other social media communication channels – because any devised standalone program is not the social solution expected by the Member.

Nations need to start thinking like a Member. Instead of asking why the Nation should engage in social media communications, the Nations need to ask why a Member would choose to interact with the Nation in a social platform. OneFeather recasts social interaction strategies to focus on giving Members the value they seek...and their intimacy with the Nation will come. Dialogue and participation is what social media communications is all about. Devising creative ways to capture the Member insights and getting Members invested in the outcome will help build the advocacy and Nation affinity – this is what OneFeather is all about.”

Target Market(s)

13 to 40

Industry/Entity Type

Communications

Logo Text

OneFeather

---

Files