• US$160

• 88 designs

• 34 designers

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Logo Design Brief

We need a logo for a new bicycle tube entering the US market (eventually other mkts). Our target customer is the every day biker or even die hard cyclist. The packaging needs to stand out as we are a new brand entering a market of established brands (most of which use a more basic style of logo or packaging). This logo needs to stand out and grab the consumers attention. Should be fun, artsy, maybe a bit wild but most of all eye catching without being too silly or non serious. An example of a good designer who has achieved a similar styles is "Paul Smith" (think retro, hip yet up to date and modern).
After the logo is selected next a box design with be needed but will be a separate project.

Target Market(s)

Anyone who rides a bike. Every day cyclist or a professional. avg age 25-50

Logo Text

Tubular

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color, fun, hip

Nice to have

• 60's or 80's retro inspired

Should not have

• Colorful. not overly masculine or feminine

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Files

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