• US$260

• 18 designs

• 8 designers

---

Label Design Brief

We are launching a luxurious, all-natural line of handmade hair products. These products will compete against a host of other not-so natural products targeting women with coily, kinky curly hair and the desire to grow (or re-grow) their tresses. Our product is different and we want our brand to reflect that. Hair Life is about bringing 'life back' to dry, damaged hair. Our product will be bottled in black or blue bottles and we'd love to see lime green accents in the concepts.

Target Market(s)

21 - 50 year old women with wavy, coily, curly or kinky hair.

Industry/Entity Type

Hair Care Product

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Label must be "ready for retail" and catch a consumers eye when competing against other products. Should also look great online.

Nice to have

• Would love the label to include a symbol of "Life" or growth. The base of all the products is a plant called Moringa which is plant/superfood used in Africa and India. More information about Moringa can be found here
• http://www.stylecraze.com/articles/amazing-benefits-of-moringa-plant/
• Some of the benefits of Moringa include:
• Builds collagen fibers and minimize the appearance of fine wrinkle lines (Vitamin A)
• - Minimizes the appearance of fine wrinkle lines. (Vitamin C)
• - Improves moisturizing, softness and smoothness. (Vitamin E)
• - Delays the aging process
• - Helps build collagen which improves skin conditions
• - Is a natural healing emollient
• - Helps with dry, rough skin conditions like eczema, psoriasis and dermatitis.
• - Protects your skin from environmental damage
• - Helps improve scalp circulation (which aids in preventing hair loss)
• - Helps improve split ends in hair

---

Files