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Stay and Defend
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This customer received 68 logo designs from 26 designers. They chose this logo design from hih7 as the winning design.
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A$160
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68 designs
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26 designers
Logo Design Brief
We need a striking design for a new arm of our company. We have utilized this service previously. The registered name is 'Stay and Defend' and we design a range of Modular Fie Resistant Homes which can be transported by road or ship to anywhere in the world. These buildings are designed to function 'off the grid' in other words they have their own water storage and power storage built in so they are totally self sufficient. They will have a world leading 2 x hour fire rating and are the final refuge for families who decide to stay and defend their property in the face of bush fire. These interconnecting buildings can house the family, their pets and even a vehicle until the threat subsides.It is all about bush fire resistance and needs to reflect the dangers and effects of fire! whilst this product is designed, manufactured and distributed from Australia it has potential as a global product being able to be shipped anywhere in the world to fire prone areas. It is simple in design, however the 'hot button' is the World Leading Fire Rating compared to competitors.
Updates
Ladies and Gentlemen,
We are seeing very creative and effective designs. We are looking for the colors of fire red and yellow, against a ( perhaps) night sky background. You guys without exception are very talented. Consider this.... the words 'Stay and Defend' are global in fire talk. Like a Policeman with a badge, when Fire rescue attends a scene, they actually take control over Police. So we need a shield and a badge, and we need to incorporate the lower case words' Innovation by Design'......
Added Wednesday, December 23, 2015
Target Market(s)
Fire Departments, General public, Residential retail, farming and agriculture.
Industry/Entity Type
It Company
Logo Text
Stay and Defend
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stay and Defend as the primary Title.
- as a secondary smaller tag line we use 'Innovation by design'
Nice to have
- I would like to see something that indicates this is a unique product and can save lives. The term 'stay and Defend is used by Fire Departments across the globe when giving advice to people in the path of dangerous fires. The terminology is YOU NOW HAVE TO 'STAY AND DEFEND YOUR PROPERTY OR FLEE. This product is the final refuge when the family decides to stay and defend.