• US$250

• 36 designs

• 6 designers

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Logo Design Brief

MileStomper will be a training site for runners (and eventually swimmers and cyclists), and their clubs and teams. Our temporary landing page is at http://milestomper.com.

Our focus is on uncompromising training tools for serious runners, clubs, and teams, suitable for use by novices and elite athletes training for races from the 5-K to the Marathon.

I don't want anything too "on the nose", as I'm looking for something a little more distinctive than a stylized runner. As you can see on the milestomper.com page, I'm currently using a footprint. So please reference that page to see where we're at, but also don't be afraid to take a leap. We have no preconceived notions at this point.

But we would like to think that we're bringing in the next generation of training tools, so something with a bit of attitude, a little edge, or boldness would seem to fit. Think Nike+, but less commercial and more universal.

I would prefer a design suitable for the following uses (or at least adaptable to them):
** website masthead logo (looks good within 200x100 pixels)
** looks good in white or black
** looks good on a t-shirt (high res)


As an example of what we like, take a look at the logos of outdoor apparel/equipment companies like North Face, Marmut, Patagonia, theclymb.com, and backcountry.com. Feel free also to go with more of a Wordmark approach over Pictorial/Combination logos if there's an interesting way to stylize the font/name.

I would also hope that the design would be done in a vector format, so that it could be scaled up to be used in t-shirt printing and scaled down for the website.

Target Market(s)

Anyone training for a race, regardless of experience level

Industry/Entity Type

Training

Logo Text

MileStomper

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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