• US$400

• 153 designs

• 51 designers

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Logo Design Brief

We need a new logo for an existing brand we are endeavouring to bring to life and clean it up, simple, quality, accessible, friendly and informative....the wine the hero

Image should convey irreverent, fun and willing to try something new, experiment and following the wine maker and his story, value price point.

Important point of difference from other players is we have people prepared to talk to you about what you want, not just online and chat......anywhere any how no charge.

Currently being used on an ebay store, but we want to create a new online site for the brand that leverages our ability to bring great wines to the table, at good prices. We have an existing business called United cellars that focuses on the top end of the market and this brand is to cover off the lower end range of wines that would not traditionally appeal to the UC customer.

Products that range from $7-14 dollars and up to $45 at the top end. This site about great price deals and will compete against major established competitors.

Final design should convey the message of great quality and service but still a very good price. Clean modern, fun and internet forward design which could be used to website moving forward.

Servicing those that feel that they know about wine and want something decent but do not want to pay more than $25 a bottle normally.

Target Market(s)

Wine buyers 25-55 years who are looking for good deals with service and price competitive, target price points between $7-$25

Industry/Entity Type

Internet

Logo Text

Winetopia

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be clean logo with image as there are a few winetopia in other countries and his needs to be different.
  
  Limit to two colours if possible, or one if you can get it right.
  
  Simple, accessible, friendly and informative.
  
  open to making it look alive and ready to experience, we still want an upmarket look despite it being a price orientated

Nice to have

• Needs to be about a quality of the product
  
  clean logo that translates well to mobile mediums and stickers

Should not have

• No characters
  Bo fluro colours
  not to traditional
  the current logo is very boring lacks energy.
  We still want to show that the quality and range of product is good and wide, not so cheap that it looks like a $ store.
  

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