L Michelle | Logo Design for letter light hire business

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This customer received 62 logo designs from 23 designers. They chose this logo design from Lee as the winning design.
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We need a logo design for a new business based in Sydney Australia. We hire marquee letter lights for weddings, birthdays, engagements, parties and special events. We would love a design that is simple, modern yet classy. Our preference is to use basic tones and shades, nothing too bright. We intend on expanding our range to hire out more than letter lights so the design of a logo would need to allow for this. The business name is L Michelle with the tag line - letter light hire (this will change as we diversify). I have included an image of one of our lights so you have an idea of our product.
Target Market(s)
weddings, parties, birthdays, brides, wedding planners, party planners, events managers
Industry/Entity Type
Events
Logo Text
L Michelle (main logo) with a lag line Letter Light Hire
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo
- Simple modern and classy
- Appealing to a diverse audience
- Basic tones - ok to be very simple
Should not have
- Bright colours, too much detail