Cotton's Cafe New Packaging Design for Award Winning Dog Treats available on store shelves!
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This customer received 33 packaging designs from 6 designers. They chose this packaging design from the Full Monty as the winning design.
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Packaging Design Brief
Cotton's Cafe Dog Treat Barkery specializes in baking healthy all natural dog treats using local farm produce from Mississippi. We have 3 flavors of treats and this project would include 3 variations of the same design designated by color and flavor. The box has already been designed and our current labels have been added to box for a starting point. But this needs to be expanded upon and made into a stellar eye catching product for store shelves. Currently, each flavor is designated by a different color ribbon and flavor label. I would like for there to be a bow tie at the top of the box with the color pattern designation per flavor. Our current packaging is simple but has a certain down home country southern appeal. I want to keep that. The words to think about when designing are farm fresh produce, healthy, all natural, farm to dog bowl. We may need to add a picture of me and Cotton and that can be supplied. Green color is set, dark brown color is set. Really want to use the color patterns for the flavors that are already used. I want the background of design to be a burlap bag print. The new design of the box needs to be similar to the current bag design. There needs to be a subtle but better change to the new packaging as we are already on stores shelves and will hopefully national by the end of next year.
Updates
Project Deadline Extended Reason: Design needs to be similar to original design because it is already on store shelves but should meet all design requests for new packaging. Box design pdf is what you will be working from. Final design should be in a working PDF format. Added Wednesday, December 30, 2015
Industry/Entity Type
Cafe
Font styles to use
Other font styles liked:
- Gigi
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must design the box shape that is predetermined in the attached PDF
- Must include current fonts
- Must look as similar to current design as possible
- Must include current colors
- PLEASE DESIGN ENTIRE PRODUCT (refer to box design PDF)