• US$360

• 33 designs

• 4 designers

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Brochure Design Brief

We have created a range of Natural & Organic Skincare that we plan on selling to the tourists that visit Australia.

We need a DL sized brochure with approx. 8 x pages designed to reflect a high end Natural & Organic skincare range.

The brand is called 'Natural Life' and the range is called '6 Botanicals'.

The point of difference with our competitors is that each product contains six unique Australian botanicals that have been chosen for their benefits to the skin. I will attach the first draft copy that was written for each product and appears on the packaging.

We also need to make space for a paragraph or two on the background or philosophy behind the ‘6 Botanicals’ brand. Why we chose these ingredients, why it is important to use natural & organic ingredients that don’t contain the harmful parabens etc.. The design should have images that refer to that fact that the product is uniquely Australian, natural & organic and should draw on the benefits that Australia is perceived as a ‘pure’, ‘clean’ and ‘natural’ environment.

I have also attached the product artwork for your reference – please note that the gold colour is gold foil. We have samples of the printed boxes and they look great. We do not have product photo's yet and will need positionals from you before we do.

We have the following products in the range. All (except the Lip Balm) contain the six Australian botanicals.

1. Lanolin Lip Balm
2. Lanolin Body Cream
3. Lanolin day cream
4. Placenta (plant) Cream
5. Placenta (plant) Serum
6. Collagen Cream
7. Collagen Serum

The featured products are the Placenta and Collagen products. The lanolin products are secondary.

We do not have images of the Lanolin Body cream or Lip balm. Please simply create positionals.

Please let me know if there is anything else you require.

Target Market(s)

Customers are paying a premium so the design must reflect this.

Customers that like Natural & Organic products.

We have included gold foil in the packaging to reflect a high end product. We have also included gold foil as a large part of our target marget is Asian, in particula Chinese. In saying this, the design needs to appeal to both Western and Asian customers.

Industry/Entity Type

Environment

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Nature images
  Beautiful lady images
  Lifestyle images
  
  The design should include the above features but at the same time reflect a classy, high end range.

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Files

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