Startup Ecommerce site logo design

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This customer received 115 logo designs from 29 designers. They chose this logo design from GMWIRE as the winning design.
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Logo Design Brief
Advanced Tactical Outfitters is a startup Ecommerce company that specializes in high end optics (sights, scopes, binoculars, etc..) for outdoor enthusiasts, military, law enforcement and recreational hunters. Our products are hand selected to represent the best possible option based on the intended mission or application. We provide high quality reference material to aid prospective buyers in the selection process and are active in the outdoor community.
We are looking for a logo that will be used on our website as well as promotional materials. We are open to various design elements but ultimately want something that will represent the brand well and be distinctive on promotional materials such as shirts, banners, etc...
Ideally, we would like to incorporate some type of target recticle (what you see looking through a scope) in the design whether it be a creative representation or likeness of the real thing.
Target Market(s)
25-45 mid to upper level income males, outdoor enthusiasts, LE/Military
Industry/Entity Type
Sporting Good
Logo Text
Advanced Tactical Outfitters - tag line: Always On Target (would like to include tag line but not required if it is too busy)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name of the company - Advanced Tactical Outfitters, Logo will be used on the website but also on promo items such as shirts, banners, etc... and must show well in multiple formats.
- *note: name does not have to be spelled out if design incorpates other desired elements... We are open to creative ideas here!!
Nice to have
- Tag line - Always On Target, targeting recticle as part of or integrated into the design somehow (see attached pics for examples)