• A$190

• 117 designs

• 37 designers

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Logo Design Brief

I would like to redesign the logo for my small business called Bamboo Instyle.

Bamboo Instyle is an ecommerce website selling eco-friendly clothing and homewares (e.g. bath towels and bed sheets) made from bamboo fabric.

I'm looking to modernise this tired and dated brand. I want something fresh, clean, simple and smart.

The current logo and branding lacks identity and feels old fashioned. See www.bambooinstyle.com.au for the current logo and branding that needs a serious makeover.

Bamboo Instyle delivers good quality and good value, stylish, comfortable clothing and homewares for shoppers with an environmental conscience.

The current brand colours are varying colours of green. I would like to change the colours, however I think they should still be organic and earthy to reflect the earth-friendly nature of the products, maybe incorporating modern green and grey or brown colours into the colour palette for example.

The tag line "earth-friendly clothing and homewares" can be included in the logo but that's not mandatory.

Here are a few examples of logos that I have found on the internet that are in a direction I think it could go:

http://logofaves.com/wp-content/uploads/2012/02/FLOWER_M.jpg
http://logopond.com/gallery/detail/208309
http://logopond.com/gallery/detail/148652
http://logopond.com/gallery/detail/106103
http://logopond.com/gallery/detail/50974
http://webdesignledger.com/wp-content/uploads/2009/09/logo_design_21.jpg
http://www.logocontestreviews.com/wp-content/uploads/2012/07/Organic-Logo-1.jpg
http://www.logocontestreviews.com/wp-content/uploads/2012/07/Organic-Logo-15.jpg
http://www.logocontestreviews.com/wp-content/uploads/2012/07/Organic-Logo-16.jpg
http://logofaves.com/wp-content/uploads/2012/10/paper_m.jpg
http://logofaves.com/wp-content/uploads/2013/04/love_m.jpg

The new logo will be used across the website, social media, letterhead, business cards and other collateral, and also inspire a website redesign.

Target Market(s)

25-55 years of age, educated, socially responsible, environmentally aware

Industry/Entity Type

Small Business

Logo Text

Bamboo Instyle

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Bamboo and/or bamboo leaf image incorporated into the logo in a subtle way

Should not have

• No pandas

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Files