Logo + Milk Packaging Design Concepts

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This customer received 61 packaging designs from 23 designers. They chose this packaging design from Artis Design as the winning design.

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Packaging Design Brief

We are an Integrated Dairy Trading company selling to Asian Markets. Our main markets are Infant Formula and UHT milk. We are using 'Ausmilk' as the mock brand name. Once we choose design, we will update with our actual UHT Milk Name.

a)
We have a new milk brand called "Ausmlik" that we want to launch mainly into China. It is a Full Cream Milk and should be perceived as High End. It should be Uniquely Australian and express it is natural and from Australian cows. Use of the Australian Flag and Outline of Australia maps is important as it is recognizable in China. The design should look Australian.

Also please put "Made in Australia"

b)
use of Landmarks such as the Sydney Opera House mixed with Australian Nature would be appreciated. we are open to any colors the designer would like to use.

This is a Full Cream Milk with 3.5% fat. We will adjust nutritional details once design is chosen, but please leave an area for nutritional details.


We require:

1 X Brand Logo
1 X 1 Tetra Brik Aseptic 1 Litre Package Concept
1 X 1 Tetra Brik 250 ml Slim Package Concept

Industry/Entity Type

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Look and feel

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Feminine
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Economical
Upmarket

Files
Download all files - 0.2 MB
Payments
1st place
US$580
Participation payments x 6
US$20
Total
US$700

Project Deadline
10 Jul 2013 06:45:17 UTC
Language