• £300

• 123 designs

• 37 designers

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Logo Design Brief

The Business:
We'd like a logo design for a women's fashion retail business based in London. We're a small business, currently with one boutique-style retail outlet. However we are looking to quickly expand and are working on an e-commerce website that we are planning to launch towards the end of the year.

The business currently sells boutique-style women's apparel, icluding clothes, shoes, bags, scarves and accessories (£50-£250). Please search for "jjpark" in Google images for an idea of the style of clothing.

Taregt Market:
The target market is middle to high income, style-consious, female aged 20+. However, we're looking at some point to expand the product range into men's/children's apparel and homewares, so the logo needs to be flexible enough to accommodate this.

Requirements:
Flexible - we need a mark that will work well both online (website, emails, etc) as well as offline (business cards, comp slips, clothes labels, shop signage, etc).
Timeless - we're hoping to be around for some time to come and would like to give the impression that we have been around for a while already, so need a logo that has a timeless feel to it, one that will not date quickly.
Simple & Elegant - marketing materials will feature rich imagery and varied, colourful, textured products, so logo should be well crafted, but simple and work well in black and white before anything else.
Professional - the logo design will be the first step in the overhaul of the brand identity, so will form the foundation of all the work to follow.
Personality - whilst we want something that looks professional we still want to maintain some brightness and personality.

Some JJ Park adjectives:
Elegant, Witty, Timeless, Bright, Playful, Fresh, Vintage, Classic, Stylish, Whimsical, Quietly Confident, Honest

Nouns:
Nature, boutique, frills, bows, art deco, ribbons, birds, ruffles, pleats, lace, knitwear, wild flowers, trees, art nouveau, haute couture.

Aspiration brands:
* http://www.anthropologie.eu (but not as abstract)
* http://www.tedbaker.com/ (but not quite as eccentric)
* http://www.cathkidston.co.uk/ (but not quite as kitsch/playful)

Look and feel:
Link to mood board imagery here: https://www.dropbox.com/sh/pkyd5fxxz82g3fk/MN1Ur9mFiF

Background:
* JJ Park founded May 2002 by Jin Jung Park.
* First outlet in Camden Cage Market.
* New outlets set up in Camden Stables Market, Spitalfields and Portabello market.
* Autumn/Winter 2007 collection on asos.com, olli.co.uk.
* Worn by Zara Phillips to Royal Ascot 2008.
* Spring/Summer collection at Fenwicks, Top Shop (Oxford Street, Cambridge).
* E-commerce site (jjpark.com) planned for late 2013.

Target Market(s)

Middle to high income, style-consious, female aged 20+.

Industry/Entity Type

E-Commerce

Logo Text

JJ PARK

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Flexible, Simple, Elegant, Timeless, Professional logo design.

Nice to have

• We will leave this up to the designer - could invlove some highly crafted typography to suggest delicate elegance, but with an underlying strength of character.

Should not have

• Logo should not be too colourful or modern please.